Health Tourism: A Catalyst for Rural Revitalization and "Healthy China" Strategy in Yancheng
نویسندگان
چکیده
The "Healthy China" strategy, aimed at improving the well-being of Chinese citizens, has led to significant advancements in living standards. Within this national initiative, focus on health and middle-aged elderly individuals gained prominence attracted attention across various sectors. Health tourism, as a precise, refined, personalized service that combines tourism healthcare, emerged address growing demand for better healthier lifestyle. This article explores concept characteristics highlighting its significance rural revitalization strategy Yancheng. It examines development Yancheng, utilizing hierarchical approach comprehensive analysis relevant literature. proposes targeted recommendations project's development, emphasizing utilization Yancheng's local advantages, creation unique brands, active integration into evolving landscape tourism. By establishing itself leader green promoting healthy lifestyle, endeavors can support overarching goals strategy.
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ژورنال
عنوان ژورنال: Academic journal of business & management
سال: 2023
ISSN: ['2616-5902']
DOI: https://doi.org/10.25236/ajbm.2023.051815